Privacy policy

Our principles

At Lancet Homes, we respect your personal information. We recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with the information entrusted to us. That’s why we have put a policy in place to protect your personal information. This policy describes how we collect, use and store the data we collect from you.

What information do we collect?

Lancet Homes are keen to constantly improve our service, and make our website the best it can possibly be. We want to ensure all pages of our website ( have been fully optimised to give you the best possible user experience.
We collect both personal and non-personal data to enhance your interaction with Lancet Homes.

Non-personal data

Through the use of our website, Lancet Homes may automatically collect non-personal data about your viewing habits, including:

  • How you interact with the Lancet Homes websites – how long you were on the website, what pages you viewed etc.
  • Whether you are a first-time user or a returning user
  • Information about the device you’re using to access our site, including hardware, software, model and browser information
  • Whether you accessed directly, via a search engine or through another third party
  • General location information (country/region)

We collect aggregate statistics about website users’ traffic patterns and related site information, but these statistics will include no personally identifying information. This information is collected from standard web server log files and cookies as it is on the majority of sites on the Internet, which will only record your internet usage by a randomly-generated 18-digit numerical identifier, not by personal information like your name and address. You will remain completely anonymous. You can read more about our cookie policy here.

We use the following channels to collect non-personal data:

  • Google Analytics – Lancet Homes uses a third-party service called Google Analytics to collect information such as website visitor behavior patterns and user journeys when on our site.

    – This system uses your unique numerical identifier rather than your personal information (meaning you won’t be identified by name, but by your device’s unique numerical ID), but allows us to monitor things like tracking and conversion data:

  • Tracking – We track user activity on our website (such as number of pages visited and time spent on each page) for statistical analysis purposes to improve the Lancet Homes website and its functionality.
  • Conversions – By tracking ‘conversions’ (how many people fill out data-capture forms on our website), Lancet Homes can monitor how effective our website is for providing relevant information, and monitor how engaged our users are when on our website.

If you don’t want Google to collect data for use on their Google Analytics software, you can install the Google Analytics Opt-Out Browser add-on here.

Personal data

You are not obliged to give Lancet Homes any personal information in order to use our website. However, we do collect some basic details from those who make a specific request for brochures or other general enquiries. This includes (but is not limited to):

  • your name
  • address
  • telephone number
  • email address
  • postcode

We may also ask some further, voluntary questions so we can gain a clearer understanding of our users’ exact requirements and preferences. These details are stored electronically and can be reported on by website administrators at Lancet Homes.

After fulfilling any specific request, we will not contact you again (unless you have given us permission to do so) with any other information, although your details will be retained on our records for statistical purposes only. (See our ‘Active Opt-In section below).

Active Opt-In

At Lancet Homes, we want to stay ahead of all relevant data protection regulations. That’s why, in line with the General Data Protection Regulations (GDPR), we have now made sure that each and every form on the Lancet Homes website which requires personal information has an active opt-in.

This means that, instead of relying on a tick box to say you don’t want to receive ongoing communications from Lancet Homes, we operate an active opt-in policy, which means that you’ve got to actively tick a box when submitting an online form to you give Lancet Homes your express permission to contact you with marketing materials and further updates. Only then can we contact you with marketing information.

You can still submit your information without actively opted in – this just means that Lancet Homes will use your information for its intended purpose only (to discuss your initial query) and your information will be permanently deleted once the enquiry has been actioned, unless you at that point give us your explicit permission to retain your information.

Please note: under the Data Protection Act, you have the right to withdraw your permission at any time (even if you have actively opted in), at which point we will delete any information we hold on you.

How does Lancet Homes protect customer information?

Lancet Homes is the sole owner of the information collected on the Lancet Homes website, and any of our subsidiary development-specific websites, including (but not limited to):

  • Mere’s Edge –
  • The Cottons –
  • Parsonage Gardens –
  • The Sandpipers –
  • The Blossoms –

UK Data Protection Legislation means we follow strict security procedures in the storage and disclosure of information that you have given us, to prevent unauthorised access.

a) We ensure that any personal information we keep is as accurate as possible. This may include using third parties to check and improve name and address data.

b) Under the Data Protection Act you may request details of personal information we hold about you. Please send such requests to Lancet Homes, Prospect House,168-170 Washway Road, Sale, Cheshire, M33 6RH, marked for the attention of ‘Lancet Homes Marketing Department’. An official fee will be payable. If you believe that any information we hold about you is incorrect or incomplete, you should write without delay to the Marketing Department at the same address. Any information, which is found to be incorrect, will be corrected promptly.

Will Lancet Homes disclose the information it collects to outside parties?

Lancet Homes will not sell, trade or rent your personal information to others unless you have given us your permission. With your permission we will only share the information with carefully chosen, reputable and trustworthy third parties.

We may provide aggregate statistics about customers, traffic patterns and related site information to reputable third party vendors but these statistics will include no personally identifying information.

Removal from mailing lists.

You can always remove your name and contact details from our various email-lists and other lists. To do this, please contact Lancet Homes Marketing Department, please write to:

Marketing Department
C/O Lancet Homes
168-170 Washway Road
M33 6RH

Communications from the site

a) Special offers and updates – At several points throughout the site, you may be presented with an option to receive occasional information on products, services, and special deals.

Out of respect for the privacy of our users, we operate an ‘opt-in’ mailing list subscription policy, so we won’t sign you up for anything without your express permission.
b) Unsubscribe Facility – All emails from Lancet Homes will include an “unsubscribe” option allowing the recipient the opportunity to advise us that they no longer wish to receive any further messages from Lancet Homes.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, although they can deactivate their account. However, these communications are not promotional in nature.


Lancet Homes is committed to improving the service and information we are able to provide our users. We are therefore continually seeking ways of improving and upgrading this website. With this in mind, we reserve the right to change the way this site operates and how we process information. However, we will continue to respect the privacy and preferences of all users of this website.